Discover your brand essence through proven psychology.
Introducing BrandTruth®, a brand discovery platform that aligns your team in one collective statement through proven psychology. There’s no truer way to accelerate sales.
When customers know exactly what they’re getting, there’s reason to buy today and tomorrow.
Is your company a champion, an adventurer, a charmer, artisan? Brand personalities make all the difference. Through a standardized psychological survey taken from the Five Factor Personality Model—the world’s benchmark— BrandTruth® helps define what makes your brand unique.
Uncover the Power of Brand Discovery
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Define your brand truth through decades of proven psychological research.
We’ll begin the defining process by taking you through our Factor survey, a questionnaire used by psychologists to establish your brand’s place in one of the five personality categories—what experts refer to as the Five Factor Model. Brand identity versus brand image? It’s much deeper than that—it’s brand truth.
Creative
You’re ready to broaden your horizons beyond and above—because the sky isn’t the limit, just step one. Welcome to the world of the creative brand.
Mindful
You have goals, both short and long term. Much more than that, you have the foundation, the plans underneath to achieve them. You are a mindful brand.
Sociable
Mingling is never business, only pleasure. You’re a sociable brand, happy to engage and enjoy company, whether it’s as intimate as a family reunion or as large as a corporate convention.
Resolute
You’re unwavering, set in your ways, no ifs ands or buts—whether calm or confrontational, diligent or disruptive, what they see is what they get.
Agreeable
Let’s do our best to bring everyone together. Where’s the common ground? What’s the best solution for the most people? Being agreeable is your brand’s highest priority.
When the many become one, success points north.
Getting everyone on the same page—where everyone has a say, yet ultimately all come together—executives with assistants, juniors with seniors, heads with tails—that’s BrandTruth® alignment, the exclamation point that sells customers with the boldest conviction possible: unity.
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Advocates of the BrandTruth® Platform
Touchstones
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