We’ll begin the defining process by taking you through our Factor survey, a questionnaire used by psychologists to establish your brand’s place in one of the five personality categories—what experts refer to as the Five Factor Model. Brand identity versus brand image? It’s much deeper than that—it’s brand truth.
You’re ready to broaden your horizons beyond and above—because the sky isn’t the limit, just step one. Welcome to the world of the creative brand.
You have goals, both short and long term. Much more than that, you have the foundation, the plans underneath to achieve them. You are a mindful brand.
Mingling is never business, only pleasure. You’re a sociable brand, happy to engage and enjoy company, whether it’s as intimate as a family reunion or as large as a corporate convention.
You’re unwavering, set in your ways, no ifs ands or buts—whether calm or confrontational, diligent or disruptive, what they see is what they get.
Let’s do our best to bring everyone together. Where’s the common ground? What’s the best solution for the most people? Being agreeable is your brand’s highest priority.
Getting everyone on the same page—where everyone has a say, yet ultimately all come together—executives with assistants, juniors with seniors, heads with tails—that’s BrandTruth® alignment, the exclamation point that sells customers with the boldest conviction possible: unity.