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BrandTruth blue and white icon - The first software solution for Brand Culture
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BrandTruth defines an organization’s most powerful market asset—its brand. Employing the lens of proven psychology, we identify psychographics and the human connection to goods and services. We uncover facts and provide tools that inspire, educate and allow our customers to activate and accelerate their value across teams and markets.

BrandTruth's Discovery Result

Our Factor is Creative

Our canvas is broad, with bold strokes of color carefully arrayed—there’s balance and order, paired with the inspiration of what could be. Knowledge and understanding are our palette; possibility is our brush.

The Truth Speaks for Itself

94%

of customers are likely to show loyalty to a brand that offers complete transparency

70%

of brand managers consider building an audience more important than converting sales

80%

of Gen-Z resignations listed “better alignment with my interests and values” as a primary driver for leaving
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Our Business

BrandTruth takes the conversation of brand identity to a higher, more human-connected level. We solve the complex problems our customers face in aligning and inspiring their internal teams, then defining and activating their identity in a competitive market.

Our Culture

Cultivating and fostering creativity is the foundation of innovation. BrandTruth explores the possibilities and values each person’s potential and ability to contribute to our greater business purpose.

Meet Our Team

CEO Shane George sitting on a bench playing a guitar

Shane George

Chief Exective Officer CoFounder

Tom Cherrey

Chief Brand Officer CoFounder

Chad Tjelmeland

Chief Technology Officer

Addy Plant

Market Strategy Coordinator

Join Innovative Brands Optimizing Their Truth

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Demo company experience with BrandTruth

BrandTruth in action

2x
rate of
innovation

2x
rate of
innovation

2x
rate of
innovation