It’s decades of proven psychology underneath a wealth of tools to unify your identity, voice, look, feel—even your entire company—in a way that’s not only unprecedented, but unmistakably singular—and therefore indispensable.
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At the same time, the hybrid company culture has emerged—one where employees work remotely while only coming to the office two or three days per week.
BrandTruth is the glue that brings everyone together with one common denominator.
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The Five Factor Personality Model (FFM) is the result of decades of research stemming from the 1930s when personality trait theory was classified by psychologists Gordon Allport and Henry Odbert according to 4,500 terms from Webster’s New International Dictionary. In the 1940s, Raymond Cattell initiated his 16 Personality Factor Questionnaire (16PF), narrowing personalities into a measurable number of categories. By 1990, J.M. Digman reduced them to five, advancing his Five Factor Model—today’s standard around the world—which Lewis Goldberg took to the highest level of classification, organizing thousands of personality descriptors under each of the Five Factors—Conscientiousness (Mindful), Openness (Creative), Agreeableness (Agreeable), Extraversion (Sociable) and Neuroticism (Resolute).
The Five Factor Personality Model has become so entrenched in the public consciousness it is now used by companies, colleges and universities around the world to determine the fit of prospective employees and students.
Shouldn’t your brand be built on the strongest possible foundation?
It’s the broad strokes: your character
It’s the fine print: your identity
What you say is so very telling
How you say it provokes response
Your visual blueprint triggers memory
We’ve applied all of the colors of our palette to a blank, broad, wide canvas extending beyond the horizon—in broad strokes and fine detail. We can render the panorama and the portrait, to captivate the big and small, the seasoned and the seminal.
We’ve applied all of the colors of our palette to a blank, broad, wide canvas extending beyond the horizon—in broad strokes and fine detail. We can render the panorama and the portrait, to captivate the big and small, the seasoned and the seminal.
We’ve applied all of the colors of our palette to a blank, broad, wide canvas extending beyond the horizon—in broad strokes and fine detail. We can render the panorama and the portrait, to captivate the big and small, the seasoned and the seminal.
We’ve applied all of the colors of our palette to a blank, broad, wide canvas extending beyond the horizon—in broad strokes and fine detail. We can render the panorama and the portrait, to captivate the big and small, the seasoned and the seminal.
We’ve applied all of the colors of our palette to a blank, broad, wide canvas extending beyond the horizon—in broad strokes and fine detail. We can render the panorama and the portrait, to captivate the big and small, the seasoned and the seminal.
When your entire company uncovers that one unique statement that’s you and only you in a marketplace of clutter and confusion, your brand will shout from the mountaintops. Are you ready to be heard?
Let’s talk
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